The Wall of Haikus

Agency: Ogilvy Singapore

Client: National Library of Singapore, MUJI

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Less than 50% of Singaporeans read at least one book a year. That’s slightly over 300 pages in 365 days. Thanks to Social Media,

more and more people are addicted to short-form content. We found an ingenuine way to excite an entire nation into spending

hours on a single story, and it all begins with just 17 syllables. Introducing the #wallofhaikus.

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Awards:

• Cannes Lions 

  • Shortlist - Brand Environment & Experience Design (2022)

• MAD Stars 

  • Silver - Commercial Public Services (2022) ​

  • Crystal - Print Craft ​(2022)

  • Crystal - Brand Experience & Activation (2022)

• Gong Awards

  • Silver - Print & Publishing (2022)

  • Silver - Design Craft: Illustration (2022)

  • Silver - Design Craft: Copywriting (2022)

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