#MaskingforbeautywithSwisse
Agency: Ogilvy Singapore
Client: Swisse Thailand
The TikTok Hashtag challenge campaign, titled #MaskingforbeautywithSwisse (#มาส์กสวยสวิสเซ),
is centered on the idea that no matter how unique or outrageous one’s current facial regimen is, Swisse’s clay masks are simple to use and give better results that can be felt and seen whilst using
all-natural ingredients.
The campaign won the
Digital Marketing Strategy of
the Year Award at the
FMCG Asia Awards 2021.
Achieved 100 million views
within three days of launching
Total of 383 million views
within 1.5 months.
The campaign allowed Swisse to
build brand awareness by 62%
with 50% purchase intent based on
the Kantar BLS-Online survey.
The brand also managed to
achieve 17.5% unit sold market
share of the clay mask category
in the official Shopee Mall
in September.
Since the campaign, Swisse clay
masks have continued to be in the
top 5 best sellers in its store.